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  • Writer's pictureAnne Coleman

Branding. Why it is important to your business.

Updated: Jun 14, 2022

Branding is more than just having a logo. It is your entire customer experience. This includes a cohesive image across all platforms including both digital and print.

Branding is the way you talk to your customers. It is the way your customers see your business.

Creating a strong cohesive brand is imperative in growing your business or organization.

Why branding is important:

1. Branding promotes recognition.

It’s the first thing that your potential customers and viewers see.

2. Your brand helps set you apart from your competition.

If it comes down to you and your competition when potential customers are choosing with business they should spend their time and money with, your branding could make or break you. Good, cohesive branding can show your potential customers that your business is professional and reliable.

3. Your brand tells people about your business’ DNA.

An easy way to showcase what your business represents is through branding. Think of it more as a part of a story that you are telling.

4. Your brand provides motivation and direction for your staff.

Ever wonder why people are attracted to sports teams and other similar organizations? People like to belong to something. It brings them together. You can make your staff feel more connected and represented in your business through your branding.

5. A strong brand generates referrals.

A past or current client or customer will feel better about referring you to their friends and family when they can visually show them that you are indeed a professional and reliable business.

Creating a strong, cohesive brand is imperative in growing your business.


If you are interested in learning more about branding for your business or organization, feel free to contact me.

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